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Social Media is not just for kids anymore, Study on Boomers use

September 18, 2008

Are Facebook and MySpace just for GenX and Y’ers?  An article from the marketing publication BrandWeek.com covers results of a study of Baby Boomers’ social media habits. If you still think these sites are ONLY for young people, and that Chicago Real Estate buyers are not there, think again.

Some statistics from a new Entertainment Trends in America study by The NPD Group, Port Washington, N.Y…

Social networking sites are being adopted by baby boomers (aged 44-61).

The study surveyed 11,600 consumers online.

41% of baby boomers have visited social networks, such as MySpace or Facebook, and 61% have been to sites with streaming or downloadable video.

over 57% of Web users overall have stopped at social networking sites in the past three months. Baby boomers stopped on average of eight times in that period.
Contact mRELEVANCE for a complete analysis of your Internet markeing strategy and to consult on how you can use Social Media more effectively.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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