Jan
21

Social Media for Home Builders Can Produce Quick Results

January 21, 2009

logos.jpgIt has been said by many real estate professionals that builders need to increase their online presence if they want to sell homes in this market. The reasoning behind this new tactic is that almost all home shoppers begin the home buying process on the Internet. If your brand cannot be found on the Internet, then home buyers will not be visiting your communities. Yes, you have heard this speech before, but probably have never really been able to visualize the impact a Social Media campaign can have on your business. Well, hopefully I will be able to shed some light on the situation for you by describing the recent success from Highland Homes.

Highland Homes is a privately owned Central Florida home builder who hired mRELEVANCE, LLC to begin a Social Media campaign in November 2008. Within a mere three months, they have already begun to see drastic results including a 20% increase in keywords and a 25% increase in referring URLs. However, the most impressive result of their new social media campaign would be the fact that they wrote 56 contracts in the month of December! This number made December the second most successful month for Highland Homes in 2008, which is really significant since December is typically the slowest month of the year for builders.

Kathie McDaniel, Broker, MCSP, MIRM, Director of Advertising and Marketing with Highland Homes says, “We were extremely pleased to have had such a successful December. Our business usually slows during the holiday season as people are preoccupied with other things, but this year our Web site traffic remained stable and our on-site traffic increased. The only two changes we made were implementing a social media marketing program and cutting our print advertising budget in half.”

Wouldn’t it be great if you were quoted saying something similar? Then it’s time to take your Internet marketing and social media campaign to the next level.

Categories: Web 2.0

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

2 Comments

1

Good Posting.
Social Media Marketing Statistic is required to maintain for the successful result because the number helps to make future plan for the smooth running of business. There will be a specific trend tracking that you will want to use when you restore your social media marketing campaign. To track the analytical data which is very important we should use Google analytics , Woopra and Omniture. These are the most successful marketing gurus. While setting your market campaign find your target, then track the hits you get through each of the possible social media sites. Blogs can be tracked, too.

2

Very useful posting.
Following are some useful steps to how to use social media for marketing that guarantee to get word out of it :
Start doing marketing by setting up few pages to some social networking site like Facebook, Twitter, Squidoo, Weebly, Tumblr and HubPages etc. These drive extra traffic and link to your site.

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