Green Building Product Spray Foam on the Rise

May 11, 2009

Long a combatant of air infiltration and promoter of green building techniques, use of spray foam such as Icynene are on the rise for Chicago home builders.  Easy to install and with a wide variety of brands, this form of insulation is the answer to undoubtably higher future energy costs, energy efficiency can readily be attained with these products.   The R-Value of about 6.0 per inch of thickness can reduce air infiltration by as much as 60%.


This performance does not come without a cost that still on average costs ($9,500 per home average) more than traditional insulation.  However, the energy efficiency can often allow for HVAC equipment downsizing that can justify the sometimes 30% more installation cost of spray foam.   Other factors  such as effectiveness of proper house wrap installation affect overall performance.  Buying a green home in Chicago takes a whole house approach and buyers should consider all factors in producing a “green home”..  Green Builder Magazine…

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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