Social Networking Pro? Your Friends Will Decide.

May 12, 2009

By now most of us have a Facebook account and maybe even you are “LinkedIn”.  You have your online network of “friends”, interact with them, post photos, etc.  You are an experienced blogging participant so now you can use these acquired skills to begin your internet marketing campaign for your company, right?  Wrong.  Believe it or not there are improper and proper ways to attack this new realm of marketing tools and beware of sacrificing your reputation online.  Builder education starts here on the latest trends to sell your community.

First off, remember that your group of contacts or friends are gold and they are not to be sold to via social media.    For example, if you are a new home builder with many communities and have a Facebook page for each community and you were smart enough (or savy enough) to gather your existing residents into your online network along with possible prospects, you have a great start.  As a recent article in Professional Builder explains, visitors and friends are seeking to learn, understand and provide feedback.  As many a marketer knows, a personal friend or family member of a potential buyer is the most trusted source of information.    How do you engage your friends to talk or “tweet” about you, Joe the Home Builder?  As the article suggests, make conversation about your community with fun interactive activities such as “best community picture” contest by visitors or residents on your page or a model rating contest.  These are but just a small sampling of ways to interact with your network without selling to them.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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