Rowhouses Gaining Momentum in Chicago and Suburbs

May 16, 2009
Site Plan of The Plaza of New York

Site Plan of The Plaza of New York

With its architectural roots in 17th century Europe densely populated port towns, the rowhouses attributes find the same utility and attraction with today’s buyers.  Today the term townhouse is commonly substituted for rowhouse by Chicago builders of new construction.  The modern rowhouse is an attractive proposition to chicago new home buyers looking for something other than a single family home with a yard.

Wiseman-Hughes, the builders behind The Plaza on New York in Aurora rowhouse project, has sold 89 of its 154 Plaza rowhouses.  Despite the drop in new construction, they have seen their sales stay steady with this type of home.  For home buyers looking for low maintenance, garage space and no yard work, rowhouses are a popular alternative to this demographic in Chicago and the suburbs.  Perhaps surprisingly, rowhouses are a green building technique that utilizes the developed land in a conscientious manner that can provide common open space for the community to share.

Rowhomes have seen a wide variety in levels of luxury over the years and as land becomes less abundant in the Chicago real estate market, they might just become more common than ever before.  In Chicago neighborhood Bridgeport,  the 39 rowhouses at Lexington Square built by Lexington Homes offer luxury and many amenities sometimes not offered in the city.   With a base price of $439,990, these three-story rowhouses with at least 2,240 square feet have three to four bedrooms, 2½ baths, two-car garages and rooftop decks. Like many of the new rowhouses, the exterior facades differ from unit to unit.

Rowhomes article.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

Leave a Comment