‘Extreme Makeover’ Home Also Extremely Green

August 22, 2009

A deserving Central Illinois family soon will have a new green roof over their heads thanks to the efforts of Bloomington-based Brady Homes and the Extreme Makeover, Home Edition television show – as well as the National Association of Home Builders (NAHB) National Green Building Program.

The home builder is working with Energy Diagnostics of Valparaiso, Ind., an NAHB Research Center-accredited verifier, to ensure that the home meets the requirements of the National Green Building Standard. The Research Center administers the certification program for NAHBGreen, the program that includes the Standard rating tool.

To comply with National Green Building Standard requirements, homes must meet benchmarks in energy efficiency, water efficiency, resource efficiency, indoor environmental quality, and lot and site development. In addition, the builder must provide education and a homeowner’s manual to help ensure the home is operated and maintained to retain its green advantages.

The Extreme Makeover home will include a geothermal heat pump as a renewable energy source, Energy StarR-rated appliances to conserve water as well as energy, native and drought-resistant landscaping, a sealed duct system, advanced framing techniques that use fewer raw materials and ventilation features that help create better indoor environmental quality.

The home is also designed to achieve a 5-starEnergy Star New Home Certification, the highest available.  Energy Diagnostics forecasts the annual energy savings for this home will be more than $2,700 over one built to prevailing building codes.

Brady Homes is building the new home in Philo, a small town outside the city of Champaign, where homeowner Nathan Montgomery operates a food bank and counseling center on a shoestring budget – one that has prevented the Montgomery family from making needed repairs on their own home.

Nathan, his wife Jenny and their four children are now on an all-expense-paid trip to Disney World courtesy of the television show’s producers while Brady Homes works around the clock to create a green home for the family to return to next week.

NAHB Green Building Subcommittee Chair Eric Borsting congratulated Brady Homes and principals Ed and Bob Brady for their generous gift – and the foresight to include green features in the new home. “Thanks to Ed and Bob, the Montgomerys will have a warmer, safer, more comfortable home – with the additional advantages of homes built to this green standard,” he said.

Ed Brady thanked the hundreds of volunteers working on the job site this week as well as the suppliers who have donated appliances, building materials and fixtures for the Extreme Makeover project. “I am very proud to build a new, green home for a family that has given so much to its community,” he said.

The new home is the sixth in Illinois to be certified by the NAHB National Green Building Program and the first in the county. There are more than 350 certified homes nationwide, with more than 4,000 in the certification pipeline.

The National Green Building Standard, the scoring tool used by many participants in the program, is the first green building rating system to be approved by the American National Standards Institute for single-family homes, apartments and condos, housing developments and home remodeling projects.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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