Why would the IOC choose Madrid for the 2016 Olympics?

September 29, 2009

madridChicago seems to be the favored city (odds are 8/11 according to some bookies to host the 2016 Olympic Games, and President Barack Obama himself is headed to Copenhagen to support the bid. But there are compelling reasons the other three cities are still in the running. Today, we’ll take a look at Madrid, a city that narrowly missed the bid for the 2012 Olympic Games.

Infrastructure is ready to go in Madrid, with more than three-quarters of the needed venues already constructed. The city has already hosted more than 1,250 sporting and international events in the last 10 years alone, not to mention its part during in the 1992 Olympic Games in Barcelona. Spanish King Juan Carlos will be in Copenhagen to vouch for the full financial support of Madrid’s local and federal governments.

One of Madrid’s favorite selling points is its claim to be the safest choice among the four remaining cities. The city has one of the lowest crime rates in Europe, and they plan to have more than 72,000 multi-lingual security guards in place for the Games.

When IOC members visited Madrid earlier this year, one of their concerns was Spain’s noncompliance with certain international regulations related to drug testing. In preparation for the October 2 meeting in Copenhagen, Spain changed its anti-doping laws so that drug testing of athletes will be conducted from 6 a.m. to 11 p.m. rather than 8 a.m. to 11 p.m. This change aligns their rules with international regulations and increases their chances of bringing home the bid.

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About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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