Oct
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Gerstad Builders Offer 4 New Home Plans In McHenry County

October 12, 2009
Gerstad Builders New Homes

Gerstad Builders New Homes

In response to customer demand and the changing requirements of the current marketplace, four all-new single-family floor plans have been introduced at Pheasant Ridge in Richmond, a value driven single-family home community being built by Gerstad Builders. The new ranch and two-story plans, which range from 1,292 to 2,030 square feet, are designed to be attractive to first-time homebuyers and families looking to downsize after the children have left the nest for good. Currently these new, more affordable, value enhanced homes are base priced from $164,990 to $192,990.

These new homes are a direct result of McHenry’s Gerstad Builders listening to the changing residential home market and customer input about desirable changes to the builder’s current line of homes. As a result of these discussions, the developer added a variety of ranch and two-story homes that will appeal to market segments not currently served by its existing portfolio of available homes.

“Our new homes represent more than the introduction of a group of new floor plans. They represent Gerstad Builder’s continuing effort to refine homes to meet our customers ever changing desires,” said Roger Gerstad, president of Gerstad Builders. “Based upon buyer feedback, and changing buying habits it became apparent there was sufficient demand for smaller square footage homes with lower purchase prices.”

The most affordably priced home being introduced by Gerstad Builders is the ranch style Biltmore floor plan. This home was designed for people who are looking for a stair-free lifestyle and are more interested in maximizing the amount of usable living space, than creating dramatic vaulted ceilings.

As a result, the Biltmore offers 1,292 square feet of living space and a two-car garage for thousands of dollars less than any single-family home in the Richmond area. Efficiently laid out to accommodate a 16’ 6” x 11’ 11” kitchen/breakfast area and a 14’ x 20’ 4” great room, the Biltmore is spacious enough to host family events, yet efficient enough to easily heat or cool through out the year. Space is also set-aside for a private study (or third bedroom) and a perfectly designed laundry room. This home also dedicates a lot of space to the sumptuous master bedroom suite. Its more than generous 13’6” x 14’ 2” master suite provides an abundance of space to arrange bedroom furniture, and its closet can accommodate the largest wardrobes. As expected, the master bedroom has access to a full size bathroom. The remaining bedroom has dimensions of 11’ x 11’ 3’. All of this, plus central air condition, gas stove, dishwasher and more for $164,990. A basement can be added for approximately $12,000.

For more information, Sales center for the Trails of Pheasant Ridge is located on Route 12 (Rand Road), approximately 1 mile north of Route 173.  For more information call 815-678-2222 or visit www.gerstadbuilders.com.

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About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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