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Internet Marketing & Social Media For Real Estate

October 16, 2009

Social media is perhaps as exciting as it is a daunting for home builders and Chicago real estate professionals.  The old method for sending your message to the general public historically was a one-way street, a message that shouts what you do, how you do it and why you do it best.  Mind you, to a blank unsuspecting audience, perhaps by chance that the message might be observed.   And the message stops there leaving it up to the consumer for the call to action.

Social media and blog marketing are different in one simple yet enormous way: it promotes and gives the tsocialogoarget audience a conduit for direct interaction back from the message, for everyone to see….  A startling prospect especially when a consumer can say something that you may deem slanderous, false or embarrassing that could sully your reputation, while in front of all of your targeted audience.  While simultaneously opening the door for interaction, you expose your company to public criticism and scrutiny.

All budgets are tight these days and Chicago real estate professionals are required to optimize what’s left of their marketing dollars.  The internet is sometimes a daunting and often perceived as an unquantifiable place to market.  While builders can utilize tracking software  and see what and how users navigate their websites, the success or measure of their internet marketing efforts must be measured in foot traffic, calls or emails.  The interaction with consumers reading your blog posts, tweets or facebook status is just as important.   Engaging with those interested in your product or service is crucial in a social media world.

Mitch Levinson of mRELEVANCE, an Atlanta and Chicago internet marketing, social media and web development firm recently was featured in Nation’s Building News on how mRELEVANCE tackles this strange new world of internet marketing and social media.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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