Oct
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New Homes In Richmond & Poplar Grove by Gerstad Builders

October 30, 2009
Liberty Trails Alexandria Model

Liberty Trails Alexandria Model

In response to customer demand and the changing requirements of the current marketplace, four all-new single-family floor plans have been introduced at Pheasant Ridge in Richmond and Dawson Trails of Poplar Grove, two value driven single-family home community being built by Gerstad Builders. The new ranch and two-story plans, which range from 1,292 to 2,030 square feet, are designed to be attractive to first-time homebuyers and families looking to downsize after the children have left the nest for good. Currently these new, more affordable, value enhanced homes are base priced from $164,990 to $192,990.  These homes are apply-named the ‘Stimulus Series’ of new homes offered by Gerstad.

“Our new homes in Richmond represent more than the introduction of a group of new floor plans. They represent Gerstad Builder’s continuing effort to refine homes to meet our customers ever changing desires,” said Roger Gerstad, president of Gerstad Builders. “Based upon buyer feedback, and changing buying habits it became apparent there was sufficient demand for smaller square footage homes with lower purchase prices.”

The most affordably priced home being introduced by Gerstad Builders is the ranch style Biltmore floor plan. This home was designed for people who are looking for a stair-free lifestyle and are more interested in maximizing the amount of useable living space, than creating dramatic vaulted ceilings.

As a result, the Biltmore offers 1,292 square feet of living space and a two-car garage for thousands of dollars less than any single-family home in the Richmond area. Efficiently laid out to accommodate a 16’ 6” x 11’ 11” kitchen/breakfast area and a 14’ x 20’ 4” great room, the Biltmore is spacious enough to host family events, yet efficient enough to easily heat or cool through out the year. Space is also set-aside for a private study (or third bedroom) and a perfectly designed laundry room. This home also dedicates a lot of space to the sumptuous master bedroom suite. Its more than generous 13’6” x 14’ 2” master suite provides an abundance of space to arrange bedroom furniture, and its closet can accommodate the largest wardrobes. As expected, the master bedroom has access to a full size bathroom. The remaining bedroom has dimensions of 11’ x 11’ 3’. All of this, plus central air condition, gas stove, dishwasher and more for $164,990. A basement can be added for approximately $12,000.

In addition to the four new homes, Gerstad offers 11 other floor plans that can be constructed to match a family’s needs and desires. These customizable ranch and two-story homes provide 1,690 to 3,177 square feet of living space and are priced from $189,990 to $255,990 (Prices subject to change). Although the Trails of Pheasant Ridge offers beautiful, well-crafted single-family homes, of equal importance are the village in which the community sits and the schools that educate its children.

Gerstad Builders also offers an extensive variety of optional features including: skylights, three-car garages (per plan), wood-burning fireplace, additional volume ceilings, custom millwork, imported ceramic tile, Corian or granite counter tops, hardwood flooring, and English or walkout basements.  For more information Gerstad’s McHenry County new homes, click on the link or visit Gerstad Builders website for more information.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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