Jan
14

See the Builder Concept Home 2010 in Las Vegas at the International Builders Show

January 14, 2010

Next week is the annual International Builders Show in Las Vegas and there are many exciting things to see in 2010.  A great example in sustainability and a paradigm shift towards responsible housing, the Builder Concept Home 2010 will be available to tour VIRTUALLY only at the Builders Show.   Keeping in stride with the latest in Green Building, more builders than ever before are using virtual models to help sell their new homes.

Dubbed ‘A Home for the New Economy’, the Builder Concept Home 2010 is a product of the times and realities of the future of the home building industry for consumers and building professionals.  Designed as the antithesis of the much maligned ‘McMansion’, this home will “return the house, its floor plan, and its finishes back to a human scale”, per Marianne Cusato, the home’s designer in a Builder Online interview.

Mark LaLiberte of BuildingKnowledge.com is the building science behind the concept home.  He co-created the program curriculum for the Energy and Environmental Building Association (EEBA) Houses That Work program which is based on the U.S. Department of Energy’s Building America Program. In 2002. LaLiberte received a lifetime achievement award from the EEBA for his long-standing commitment to helping the home construction industry embrace building science.

The home is designed and engineered to be efficient, inexpensive to build and aesthetically pleasing with traditional details.  Boyce Thompson, Builder’s editorial director, explains what this home is all about in the video of the Builder Concept Home 2010.  Presented exclusively online as a photo-realistic virtual experience, the Home for the New Economy affords builders the opportunity to walk through an adaptable, sustainable, livable, and buildable 1,700-square-foot house from the comfort and convenience of your own desktop.  The tour will be available in Vegas at the Builders Show.

Categories: NAHB

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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