Apr
01

@properties Welcomes Team Behind North Shore’s Leading Luxury Homebuilder

April 01, 2010

The Birov family of Heritage Luxury Builders and @properties

The family behind Heritage Luxury Builders, one of the largest luxury homebuilders on the North Shore, has joined @properties.

Heritage co-founders Leo and Milena Birov, their daughter Victoria Birov and son-in-law Steven Aisen, all Heritage executives as well as licensed REALTORS®, recently made the move to @properties in order to benefit from enhanced marketing services for both their homebuilding and brokerage operations.

Milena Birov leads the brokerage activities for Heritage but said all four family members play an integral role in sales, including land acquisition, the sale of Heritage’s new custom and spec homes, and the sale of clients’ existing homes.

Their combined efforts have made Milena Birov a perennial top producer on the North Shore. She currently ranks first among North Shore real estate agents with more than $12 million in closed sales volume year to date. In 2009, she was the second highest producing agent on the North Shore with closed volume of $24.2 million. Over the past four years, she has averaged almost $30 million in annual sales. (BrokerMetrics, LLC).

@properties co-founders Thaddeus Wong and Michael Golden said the addition of the Birovs has major significance  for @properties’ luxury brokerage business on the North Shore. While @properties has the leading market share for residential sales volume in the city, it recently has established a strong presence along the northern lakefront.

“A lot of real estate companies have approached us over the years, but @properties was the best fit,” said Milena Birov. “They are a local, independent firm, and they understand the needs of the builder as well as the needs of our clients. @properties has the infrastructure to support the level of marketing and communication that is required in our business today.”

According to Leo Birov, Heritage Luxury Builders currently has 14 building projects, including custom and spec homes, in various stages of development. A six-bedroom spec home on Greenleaf Avenue in Glencoe is priced at $3.595 million, and a seven-bedroom spec home on Mt. Pleasant Street in Winnetka is priced at $3.675 million.

“We are busier than ever,” said Leo Birov. “The market over the last couple of years has created new opportunities for us, including expansion beyond the North Shore. We will see some slight improvement this year in the high-end market,” he predicted.

Prior to joining @properties, Milena Birov was the No. 1 agent in the Winnetka office of Koenig & Strey. Leo Birov was also with Koenig & Strey. Victoria Birov and Steven Aisen were with Victorian Properties, LLC.

About @properties

Established in 2000, @properties is the #1 real estate brokerage company in Chicago. The company has 850 licensed agents in seven city and North Shore locations: Bucktown, Lincoln Park, River North, Streeterville, Lakeview, Evanston and Winnetka. For more information, visit http://www.atproperties.com.

About The Author

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Peter Olesker is the EVP, Developer Services and Corporate Communications at @properties. He has 12+ years of experience in marketing and communications for real estate ventures including residential and commercial brokerage; residential and commercial development; commercial and consumer real estate finance; architecture and construction.

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