Ryland Homes Program Benefits Buyers with Existing Homes to Sell

September 07, 2010

John and Jean Parziale were looking for a ranch that better suited their lifestyle. They were worried, however, that finding the new single-level home of their dreams, as well as finding a buyer for their older two-story abode in Aurora, would be difficult.

“We had put our Aurora home on the market earlier last year, but took it off after seven months,” said Jean.

The Ranch-plan family room in Blackberry Crossing

Discouraged but not ready to give up, the Parziales focused on shopping around for new construction—particularly a new ranch that provided fewer stairs and single-level convenience. Their search eventually brought them to Blackberry Crossing, Ryland Homes’ community of single-family residences in Montgomery, last November. There, they were impressed by the Aspen ranch, a three-bedroom, two-bath design with 1,854 square feet.

“Not only did they have a great home we really liked, but Ryland told us about an exciting program they had in place to help buyers with an existing home to sell, like us,” said John.

Here’s how the program works: Ryland assigns a designated Realtor liaison to try to sell the customer’s existing home. If and when the home sells, however, instead of paying the typical 6 percent agent commission rate, the customer essentially pays only 2 percent after discounts and refunds are applied following closing.

“They were able to find a buyer within only a few weeks of us signing up for the program,” said Jean. “Plus, we probably saved about $4,000 or so in commission fees by participating. It’s an outstanding program that worked out great and benefited us on both fronts—unloading our older home and saving a few extra dollars, too. It really made the whole process a lot simpler.”

With their Aurora home sold by the end of 2009, the couple was able to have Ryland start construction on their Aspen, which they moved into last May.

Ryland’s program is available at any of its new home communities and is open to any buyer—with some restrictions—who has a home to sell that is not currently on the market, said Saylor Stam, vice president of sales and marketing, Ryland Homes Chicago Division.

“This has been a very successful program for us and our customers over the last couple of years,” said Stam. “So many prospective buyers have the worry of trying to first sell their existing home, so being able to help them find a buyer and pay less in commissions is a win-win for everybody involved.”

Blackberry Crossing features 10 different generously appointed floorplans—nine 2-story styles and one ranch—each offering a wealth of amenities, including: three to four bedrooms; two to two-and-a-half baths; two- to three-car garages; partial basement; living room, dining room and/or great room (per plan); well-equipped kitchen with Aristokraft cabinets and GE appliances; first-floor study (per plan); rear deck; 1,572 to 3,109 square feet; and a generously sized home site (starting at 10,000 square feet). Base prices range from $182,990 to $247,990 (all prices subject to change without notice).

Buyers can currently take advantage of $15,000 off the base price of any to-be-built home at Blackberry Crossing, for a limited time only.

Hours at Blackberry Crossing are Mondays from 1 to 6 p.m.; Tuesdays through Fridays and Sundays 11 a.m. to 6 p.m.; and Saturdays 10 a.m. to 6 p.m. For further information, call (630) 897-3800. Visit to learn more about any Ryland Homes communities in the Chicagoland area.

About The Author

Read All Stories By Walsh Communications

Lynn Walsh is the President at Walsh Communications, LLC. Walsh Communications is a full-service public relations, marketing and advertising agency for home builders and real estate-related industries.

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