Local Retailer Continues to Make New Years Better for Heroes at Home

January 11, 2011

A Chicago-area retailer is still celebrating the holiday season.

Hoffman Estates-based Sears provided more than 21,000 active-duty military members and their families with gift cards this holiday season.

Today, on January 11, the company made its final disbursement of $51.25 in gift cards to help military families start the new year with home essentials, warm clothes and other items.

The gift cards were provided to servicemen and women who registered for the Heroes at Home Wish Registry. In its third year, the Wish Registry has raised more than $16.2 million in gift card donations and has helped more than 51,000 military families have happier holidays.

In 2010, more than $4 million was raised to help over 23,000 families.

“Sears values the support that our military provides and the sacrifices they make to keep us safe. The efforts made by the thousands of servicemen and women who were away from their families during the holiday season are truly heroic,” said David Friedman, SVP and president of Marketing, Sears Holdings.

“Although the holiday season is over, we urge Americans to start the New Year with a giving spirit by continuing to help our soldiers year round through the Heroes at Home program.”

Donations to the Heroes at Home Wish Registry are used to purchase Sears gift cards that are equally distributed to all registered families.

To find out more about the program, or to make a donation, visit Sears.com/heroesathome.com.

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