Green a Theme at Housing Industry’s Biggest Show

January 14, 2011

If you are reading this from your Chicago home, chances are you did not make the trip to Florida for this week’s 2011 International Builders’ Show (IBS).

The four-day exhibition, sponsored by the National Association of Home Builders (NAHB), is the housing industry’s largest annual trade show and features the latest designs, technologies and products in the home building and remodeling industries.

Scene from the International Builders Show.With over 1,200 companies on hand, more than 50,000 professionals were expected to attend the January 12-15 show at the Orange County Convention Center in Orlando, Florida.

Chicagoland Real Estate Forum’s own Mitch Levinson is on site at the show on behalf of mRELEVANCE, the amazing company that produces our website.

Levinson is an IBS presenter, participating in a social media question-and-answer session and offering seminars on such topics as:

*Dealing with Gen Y: The Next Generation of Builders, Buyers, Colleagues and Employees

*The 11 Hottest Marketing Commodities of 2011

*The Power of Social Media: The Tools of the Trade

“It is great to have such amazing industry education all in one place,” said Mitch from the IBS. “The mood at the show is very positive.”

While there is a level of optimism, there is also a sense of realism, and the usually luxurious IBS has a strong focus this year on more affordable and environmentally friendly products. The show itself is smaller, fitting its exhibits into one display hall instead of the usual two.

Last year was a rough one for the housing industry, but the NAHB is predicting a 20 percent increase in residential construction in 2011. The IBS is a good way to get started on the new year.

Don’t miss out: The NAHB IBS has an app to help you experience the show, whether you are in Florida or your Chicago home!

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