Iconic Chicago Real Estate About to See Red

July 09, 2011

One of the most historic pieces of Chicago real estate will soon have a big, red bull’s-eye on it.

Discount retailer Target Corp. won approval on Thursday from the Permit Review Committee of the Commission on Chicago Landmarks to put its bull’s-eye logo in the window of the Sullivan Center in the Loop.

the proposed target store, logos and all.The building, located at the corner of State and Madison Streets, was formerly known as the Carson Pirie Scott building. Designed by renowned architect Louis Sullivan in 1899, the Sullivan Center has been designated a national and Chicago historical landmark and is one of Chicago’s most architecturally significant buildings.

Target is going to lease 124,000 square feet of space over two floors of the building to create a “CityTarget,” which will be a smaller-formatted store than most Target locations.

Besides its iconic bull’s-eye, a rendering of the new store includes red awnings over the sidewalks and red, two-story banners in every other window. The store will also be allowed to put its logo in second-floor windows on the Monroe side at State and Wabash.

“Target is honored to be a part of the preservation of a Chicago treasure and we are excited to bring unique design elements to the Sullivan Center,” said the company in a statement. “We focus on building stores that satisfy the unique, local flavors of our guests and communities and believe our CityTarget store will be authentic and relevant to Chicago.”

The store is due to open next year.

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