Chicago Real Estate Has Gone to the Dogs

July 29, 2011

pet-friendly Chicago real estateYou’ve been anxiously awaiting a buyer for your Chicago real estate, but no one has stopped by for a tour. Instead of sitting around the house, why not head to the local dog park? While you may think this is merely a way to take your mind off the selling process, going to a place populated with pet owners could actually help you find a buyer. Research cited in a recent article on the

Equifax Personal Finance Blog reveals that not wanting to pay more money for their pets is the fifth most popular reason people choose to become homeowners.

Americans are buying more pets, reports Equifax guest real blogger writer Steve Cook. In “

Pet-Friendly Housing Steering the Real Estate Market,” he points out that the cost of these pets goes beyond basic care. According to Cook, half of rental property owners don’t allow pets at all, and the rest charge extra fees for bringing along a furry friend. Fees range from range from $20 to $700 up front and are usually added to a monthly payment.

Extra costs aside, Cook says that pet owners generally fit well into the homeowner mold. Many pet owners are married and part of a traditional family. And since most consider pets an important part of the family, they aren’t willing to part ways with their companions just to live in a rental property.

The pet-owning buyers movement has gained a lot of ground, so much so that one real estate broker in Naples, Fla., has built a business around advertising properties to pet owners. The Pet Realty Network allows pet-owning buyers to search listings across the US.

If your home, yard and neighborhood are pet-friendly, be sure to advertise that fact in your listing. To read Cook’s full article, visit the

Equifax Personal Finance Blog.

So what do you think? Would/does pet-ownership change the way you search for housing? Would you give up a pet to live somewhere? Let us know in the comments!

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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