Nov
06

Test of the National Emergency Alert System on Wednesday

November 06, 2011

nationwide EAS testYour afternoon television and radio shows will be interrupted for about three minutes on Wednesday, November 9th at 1 p.m. Central. Do not be alarmed though, it is only a test of the Emergency Alert System. This will be the first test of the Emergency Alert System on a nation-wide basis.

You are probably familiar with the monthly and weekly tests conducted by radio and television stations. Those test local alerts; the test to be held on November 9 will test nationally, identifying any necessary improvements to the system, which is essential to ensuring the readiness and effectiveness of the system, says a FEMA-issued statement.

The test is being conducted by the Federal Emergency Management Agency, the Federal Communications Commission and the National Oceanic and Atmospheric Administration and will be issued through all Emergency Alert System participants, which includes all broadcasters, satellite and digital radio and television, cable television and wireline video providers.

The three-minute test will sound similar to the tests we’re used to hearing on radio and television, but what television viewers will see will vary across the system (but will include text indicating that the message is a test). The November 9th test date was selected to avoid any potential national weather crises, with the end of hurricane season near and the winter weather season just underway. The 1 p.m. Central test time — 2 p.m. Eastern — was selected to avoid any disruptions during rush hour, but during normal business hours, across several time zones.

Click to learn more about the Nationwide EAS Test.

[Post written by Amanda Winters]

Categories: Events

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Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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