Orren Pickell wins Gold Key Award for Kenilworth Home

November 16, 2011

Chicagoland Real Estate Forum congratulates Orren Pickell Designers and Builders for winning a Gold Key Award in the category of “Excellence in Remodeling: Whole House Over $500,000 per unit” for 100 Abingdon Ave. in Kenilworth.

Suited on one of Kenilworth’s most visible properties, this home was long considered a neglected neighborhood ‘ugly duckling.’ With a white-painted brick exterior, oddly shaped roof domes, unkempt landscaping and an indoor pool that had fallen into disrepair, many would have considered this home a tear-down with no option to renovate effectively.

One family saw the structure’s hidden potential and the home was saved from the wrecking ball. With a dedicated plan and creative design and construction teams committed to elevating this residence to a showplace worthy of the prestigious neighborhood, the whole-house renovation began.

The exterior brick was painstakingly restored to the original hue, creating a more stately presence. The unused indoor pool area was filled in to create additional living space without exceeding the village FAR requirements. The floor plan was redesigned offering a more open and inviting flow throughout the home to accommodate the homeowners’ enthusiasm for entertaining family and friends. Finally, every interior element from trim to cabinetry was enhanced or completely updated with elegant new finishes and custom features.

What was once a vacant and neglected neighborhood concern has become a magnificent reflection of the homeowners’ vision and appreciation for the past.

The Home Builders Association of Greater Chicago Key Awards were created in 1972 to recognize excellence in housing design, architecture, interior merchandising, remodeling and landscaping. It has since evolved into one of the premier housing programs in the country.

To see more Key and Sammy Award winners, visit

Categories: Awards

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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