Pulte Launches New iPad App

December 05, 2011

ipadIt seems that everyone has an iPad or some sort of tablet these days. For homebuyers looking to reach tecy-savvy buyers, building an app to showcase Chicago new homes just seems to make sense.  That is why PulteGroup, Inc. is launching a new iPad application to show home configurations in real time and give instant feedback on projected monthly payments and how a change in options impacts the bottom line.

The new iPad application makes it possible “build” the consumers dream home electronically from any location — while walking in a model or even at a future home site.

The iPad app allows home shoppers to really be able to see what the finished space will look like. As an example, the buyer can customize and view a flexible space in the home as a design studio or homework area or tailor a loft or extra room to be a kids’ play space, office or media room. It can also demonstrate options such as cabinets with a different color finish in the kitchen. The tool emphasizes the many upgrades and options in new homes, a considerable differentiating factor from the re-sale home buying experience.

In addition to showcasing their personal preferences, a built-in mortgage calculator allows the consumer to tabulate the total cost of the home and show an estimated monthly payment as they make changes. Buyers can also use an interactive map to tap on points of interest near the community and visit websites with detailed information.

“We knew this would be well received by Gen-Yers taking that big step of home ownership,” said Deborah Meyer, chief marketing officer for PulteGroup. “These consumers are very technology savvy and grew up on the internet. They are more comfortable integrating technology into the homebuying experience, although we weren’t surprised to see Pulte Homes move-up buyers and 55+ Del Webb buyers as rapid adopters of the iPad technology.”

Categories: Marketing, Social Media

About The Author

Read All Stories By Carol Morgan

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” for real estate and construction products public relations and social media. Carol is president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Atlanta and Chicago.

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