Feb
07

Mitch Levinson Authors Book on Internet Marketing for Home Builders

February 07, 2012

Internet Marketing bookThe role of technology continues to alter the home sales landscape. Mitch Levinson, publisher of Chicagoland Real Estate Forum and managing partner of marketing, interactive and communications firm Marketing RELEVANCE helps home builders and real estate professionals learn the essentials of Internet marketing in his new book, “Internet Marketing: The Key to Increased Home Sales.” Released by BuilderBooks, the publishing arm of the National Association of Home Builders, the straightforward guide explains step-by-step how to increase quality website traffic and convert it to sales center visits by providing the right information to home buyers online.

Readers will learn how to improve search rankings for the keywords their companies are targeting; fill the search engines with their primary content; prompt their website visitors to drive to sales centers, call the sales office and provide email addresses; apply formulas for search engine optimization (SEO); identify and incorporate the right keywords; follow-up with online leads; use social media to improve SEO; blog with impact; spend ad dollars wisely; boost open and click-through rates for email marketing newsletters and flyers; and avoid spamming.

Additionally, readers will be able to get the return on investment that they want for what they are already spending on websites, blogs, social media and advertising. They will also learn new strategies to compete online using the intelligence Levinson provides.

“This book provides practical knowledge to builders so they can find their way in the often confusing world of Internet and social media marketing,” stated David Ellis, Executive Officer of Greater Atlanta Home Builders Association in Atlanta, Ga.

“Mitch Levinson is truly one of the most knowledgeable individuals when it comes to understating the benefits of home builders’ use of the Internet to market, sell and service homes and how to effectively use technology to support and facilitate those use,” remarked Steve Lewkowitz, Director of Professional Services – CDC Software/Pivotal CRM. “His book, “Internet Marketing,” provides a comprehensive overview of exactly what is needed for home builders to get the competitive edge they need in today’s technologically oriented world. I have been waiting for a guide like this for a very long time. It is exactly what the industry needs.”

A multi-million dollar sales producer who earned an MBA in Computer Information Systems and eCommerce, Levinson brings a unique perspective and experience to the field of real estate communications. He combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. Levinson is also an active broker in Illinois and Georgia and a member of the Greater Atlanta Home Builders Association, Home Builders Association of Greater Chicago, Northern Illinois Home Builders Association, Southwest Suburban Home Builders Association and the Atlanta Apartment Association.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.MarketingRELEVANCE.com, Like us on Facebook at www.Facebook.com/mRELEVANCE, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.

About The Author

Read All Stories By Melissa Stocks

Melissa Bennett is an account manager with mRELEVANCE. She handles public relations and social media programs for Atlanta new home builders, many of which build product targeted to active adult homebuyers. She also contributes to the mRELEVANCE blog by writing about the latest industry news and trends.

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