Home Depot Campaign to Support U.S. Veterans

April 13, 2012

With spring making an early return to Chicagoland communities, there is no better time to go in the backyard and create something with friends and family while helping others at the same time.

Home Depot logoHome Depot, the world’s largest home improvement retailer, is launching a new campaign this spring on Facebook that will enable consumers to turn their outdoor projects into cash for a great cause supporting U.S. military veterans and their families.

The Home Depot “Doing Nation” initiative offers consumers six exciting outdoor projects to take on. Once completed, all consumers need to do is take a picture of their creation and choose which one of four nonprofit organizations to which they would like the Home Depot Foundation to donate $100.

The six spring sprucing projects include:

  • Raising a garden bed, which helps homeowners conserve water while growing an assortment of plants, vegetables and herbs.
  • Creating an envirotile porch or patio using innovative tiles made from recycled tires used to create flooring.
  • Make an outdoor chandelier.
  • Building a firepit using pavers and soil.
  • Create a vertical garden of live goods and flowers in the backyard or patio.
  • Constructing a leaning ladder garden for herbs and small planters.

To participate,consumers can go to The Home Depot Facebook page, or directly to apps.facebook.com/doingnation, and choose how many of the six outdoor projects they wish to tackle.

Not sure how to build an outdoor chandelier? Maybe you have no idea what exactly an envirotile porch is? Don’t fret. Home Depot has in-depth how-to videos on the Doing Nation Facebook app to guide you through the process. Furthermore, you can download shopping lists to complete each project directly to your mobile phone.

The program runs from April 12 through May 24.

The nonprofit organizations taking part in this fun and rewarding campaign supporting our troops and their families are the Fisher House Foundation, Operation Homefront, U.S. Vets and Volunteers of America.

The Home Depot Foundation will donate up to $25,000 to each of the four nonprofits for projects completed in their honor. Even better, the Home Depot Foundation will double the total amount for the organization that receives the most projects with a total of $125,000 donated to the four nonprofits.

So come on Chicago, and let’s create some unique projects that will help a very special cause.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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