IKEA Unveil New TV Built Into Furniture

April 23, 2012

IKEA, the world’s largest retailer of ready-to-assemble furniture, is venturing into new territory as it unveils the new IKEA TV.

The company’s new furniture line, their first foray into the consumer electronics market, will be named UPPLEVA (Swedish for experience). The IKEA TV integrates an HD LED TV, a sound system with wireless bass speakers, an internet connection and CD, DVD and Blu-ray players. And, like with most IKEA products, this new furniture line is an all-in-one self-assembly piece.

IKEA StoreThe TV and other electronics are made by Chinese manufacturer TLC.

What about the ever-present cables that are an inescapable necessity of today’s home electronics? IKEA has bypassed that problem by building around the wires and hiding them from plain view.

It seems that every Chicagoland home in the past 15 years needs at least 17 remotes to operate home electronics. IKEA and TLC have eased that burden by combining all the controls into one single remote.

Reducing clutter and making things easier: How very IKEA of them.

The IKEA TV is available in four different sizes ranging from 24 to 46 inches. A range of colors will be available including black, gray and blue. It is also Wi-Fi ready and easily lets users plug in their iPods and MP3 players

Unfortunately, the U.S. will have to wait before the new furniture televisions are available here. IKEA is first selling the UPPLEVA system in Sweden, France, Poland, Germany and Italy in June. America will have to wait until the summer of 2013 to get their hands on the new IKEA TV, which will be sold in a flat-pack and be ready to assemble right out of the package.

“We’ve realized that people are watching more TV and are using electronics in their living rooms more and more,” IKEA spokeswoman Ylva Magnusson said. “We came up with this because we found that people want to get rid of the cables and they don’t want those mountains of remote controls either.”

When the product finally arrives on our shores, it will be available starting at roughly $960.

Do our Chicago area homeowners plan on purchasing the IKEA TV when it becomes available? Why or why not? Please let us know.


About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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