Chicago Residents can gauge Home Energy Use with New App

May 03, 2012

How much do you think about your energy use?

With an emphasis on greener living taking over the real estate market as more home owners and new home buyers focus on being environmentally friendly, a new Facebook app will let consumers gauge their home’s energy use against other metro Chicago real estate.

scissors cutting an electrical cordThe social energy app is an initiative brought together by software provider Opower, Facebook, the National Resource Defense Council (NRDC) and 16 utility companies with the belief that through social networking, consumers will raise their awareness of  energy consumption.

The most interesting facet of the app is its “Utility Connect” feature that lets customers have their energy use automatically updated each month.

Over 20 million households that the 16 utility companies serve will be able to use the app to compare their home’s energy usage with other households in their area. The idea is that this can be a educational tool for consumers while at the same time saving them money on energy costs.

The NRDC believes that improving energy efficiency in homes can save more than $700 billion in the United States.

“If every household in the U.S. cut back on electricity use by a mere 1%, that alone would cut more than $1.6 billion off of Americans’ annual energy bills,” says NRDC attorney Brandi Colander.

The social energy app will let consumers compare their energy use to similar homes as well as among their friends, publish conversations regarding energy to the Facebook news feed, use group development to enable people to form teams to help achieve energy-efficient goals while competing against other teams and import energy data automatically into the app.

The best part? All Chicago residents have access to the app since Commonwealth Edison is a participating utility company.

Visit for more information.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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