Habitat for Humanity Announce New BUiLD Campaign

May 16, 2012

Habitat for Humanity has announced the launch of BUiLD, a movement to raise awareness about the global housing need and raise support for Habitat for Humanity’s mission to end poverty housing.

Habitat for Humanity BUiLD CampaignTo celebrate the launch, individuals are invited to visit, answer the question “What will you build?” with an inspirational message and upload a photo. For each photo submitted, Nissan will donate $5 to Habitat for Humanity, up to $250,000.

The BUiLD campaign was created to address the more than 1.6 billion people living in substandard housing.

“This is an exciting campaign that builds on Habitat’s long-standing relationships with businesses that share our values and offer consumers ways to get involved,” said Chris Clarke, Habitat for Humanity International’s senior vice president of marketing and communications. “Through BUiLD, corporate partners such as Nissan help us expand our reach to bring more housing – and hope – to families around the world.”

Helping out those less fortunate is all about giving a personal commitment to lend a hand and help create decent housing for all, which is why the “i” in “BUiLD” is distinguished.

“Our partnership with Habitat aligns with priorities that we care deeply about,” said Jon Brancheau, Nissan Marketing vice president. “We care about enriching people’s lives and building stronger communities. We care about extending humanitarian relief, helping families in need. The BUiLD campaign is a creative approach that draws attention to an important mission.”

After uploading their photo, participants can email with their BUiLD message to be entered to win one of 50 Habitat prize packs. Six selected entries will be featured in Habitat World, Habitat for Humanity International’s flagship publication. The BUiLD initiative calls upon participants to advance Habitat’s mission “off the build site” by joining Habitat’s social media circles; performing fun, simple actions online; raising funds; and inviting friends to do the same.

Chicago area real estate owners can visit Windy City Habitat to learn more about getting involved at the local level.

So Chicagoland, what will you build to help end poverty housing? Feel free to share your ideas by leaving us a comment.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

Leave a Comment