May
25

NAHB Clears Up “Builders For…” Program Confusion

May 25, 2012

Politics IllustrationThe National Association of Home Builders (NAHB) has addressed concerns from members regarding the “Builders for…” program. Members raised questions and concerns regarding the political emphasis of the program, resulting in the NAHB issuing a statement to clear up the confusion.

The email sent to members attempted to clear up any confusion with the following statements:

  1. Why “Builders for…” is important:  NAHB has made a concerted effort to make housing one of the most important issues in the upcoming election. To that end, the “Builders for …” program provides an organized avenue for like-minded NAHB members to join together to support the candidate of their choice. As the campaigns roll out their housing agendas, the “Builders for …” program can provide additional clout to NAHB’s advocacy efforts.
  2. NAHB does NOT endorse or support any candidate for President of the United States. Rather, member supporters of every presidential candidate have had an equal opportunity to set up a “Builders for…” effort that they can use to communicate with their fellow members.
  3. CEO Jerry Howard sent an all-member email this March explaining the “Builders for” program. This communication alerted members about what to expect and noted their ability to “opt-out” of further communications following the first email from any given chairman.
  4. NAHB does not release any member email address to any person or outside group for any reason. Instead, this information is protected by NAHB sending the initial outreach emails on behalf of each “Builders for” organization chairman (two are allowed for each source), and any member who wishes further communication from a particular effort can opt-in to receive it.

The NAHB has long been a presence in politics on behalf of home builders, spending $3,570,149 million in political contributions between 2009-2010 according to AGBeat.

“The NAHB is raising the profile of housing in this presidential election,” said chief NAHB lobbyist Jim Tobin in an exclusive to Chicagolandrealestateforum.

Major points of concern for the NAHB include increasing access of credit for homebuilders, GSE (government-sponsored enterprises) reform of Fannie Mae and Freddie Mac, defending the mortgage interest deduction and dealing with the overreaction in the current appraisal market that is overly decreasing the value of homes according to Tobin.

“Home prices are low, mortgage rates are at record lows, and yet home buyers are still small,” explained Tobin regarding the current housing dilemmas.

Which candidate do you think will provide the biggest boost to housing industry in the November election? Please leave your comments.

Categories: Education, NAHB

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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