Chicago Bulls Moving Team Facility to…Chicago

June 14, 2012

Player palming a basketballLast time I checked, Chicago’s favorite basketball team is not called the Deerfield Bulls. Yet the northern suburb is where the team’s practice facility has been for nearly two decades. All of that is about to change as the Bulls charge out of the suburbs and back to where they belong: Chicago.

The team currently has their practices and offices located at the Sheri L. Berto Center in Deerfield. After a discussion between Bulls Chairman Jerry Reinsdorf and Mayor Rahm Emanuel, a decision was made to uproot the Bulls practice facility and offices from Deerfield to downtown Chicago.

“The Mayor stressed that the Bulls brand is important to the city, nationally and internationally, and that the Bulls represent the spirit and competitive grit of Chicago,” Reinsdorf said. “He thought centralizing our team assets inside the city limits would be a show of our ongoing commitment to Chicago.”

A major point that pushed the relocation forward is the fact that Deerfield is 25 miles north of the United Center. Taking into consideration Chicagoland‘s notorious dense rush hour traffic, it’s surprising the team hasn’t thought of relocating early to avoid having players late for games. To reduce that possibility, the Bulls organization allows players to stay downtown on game days to avoid the stifling midday traffic. With a new practice facility located in Chicago, the team won’t have to worry about being late.

“We have been happy at the Berto for many years,” said Bulls President and COO Michael Reinsdorf. “However, for us, the time is right for a move from both a basketball and a business standpoint.”

As for where the new location will be, team sources are mum on the subject. However, there are strong rumors that the proposed sport and entertainment facility set to open at or near the United Center could be the team’s new home.

“That’s the logical choice, but it’s really early,” said an anonymous source. “They don’t have a final location. They’re still looking.”

Team officials said that the new team facilities will be privately funded.

Mayor Emanuel released a statement regarding the move:

“On behalf of all Chicagoans, I proudly welcome the Chicago Bulls back to the city. From Michael Jordan to Derrick Rose, the Bulls have been intertwined with the city for decades and wonderful ambassadors for Chicago around the world. We look forward to welcoming the Bulls, their staff and their players back into the city and wish them continued success at the top of the NBA.”

Where do you think the Bulls should relocate in the city?

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

Leave a Comment