NeoCon 2012 Featured Avalanche of New Products

June 14, 2012

NeoCon 2012, held at the Merchandise Mart in downtown Chicago, offered a tidal wave of new and innovative products and ideas for the workplace and the home. Chicagoland Real Estate Forum attended the event on Tuesday, meeting and mingling with a wide array of exhibitors, and taking in the overall vastness of the expo. After leaving NeoCon, there is little doubt as to why the event’s slogan is Think Big.

Among the highlights of our day at NeoCon:

Shaw Showroom at NeoConShaw Hard Surface Flooring featured their Quiet Cover floating luxury vinyl plank, which took home a NeoCon Gold Award.  The beauty of this excellent flooring is that it features a silencing layer inside that greatly reduces sound transfer. The Quiet Cover line also features an instep locking system that is a four sided profile which fits all the joints together enabling the plank to float over concrete without having to glue the product to the concrete slab.

Mohawk Group State of Mind Collection

The Mohawk Group featured their State of Mind collection at NeoCon. This series of modular tiles is manufactured with the company’s Duracolor® fiber technology, which delivers top of the line colorfastness and built-in resistance. The State of Mind collection is equipped with Mohawk’s EcoFlex™ ICT, an ultra-dense, five-layer backing system that contains 35 percent pre-consumer recycled content. When this quality product does reach the end of its very durable life it can be recycled through Mohawk’s ReCover program.

Up ChairSandler Seating showed off their innovative Up Chair. This extremely comfortable chair features a shell manufacturing process called FREEFORM ADVANCED, an integral colored urethane foam with solid color throughout. This writer wasn’t sure how comfortable the Up Chair would be, but upon taking a seat on it there was no doubt that Sandler Seating has created an organic and supportive chair that made it hard to want to get up.

Portofinoe Collection

Paul Brayton Designs displayed their Portofino lounge chair collection. These circular, colorful chairs would make a splash in any Chicago home. The chairs can rotate and consist of SFI CNC routed, plywood frames. Whether you are looking for whimsical or elegant, the Portofino line from Paul Brayton Designs offers plenty of options for their extremely well designed and comfortable chairs.

There is just not enough room to cover all the new designs showcased at NeoCon 2012. If you made it to the Merchandise Mart this week, your feet are probably still aching from the constant walking while your eyes are still wide from the numerous innovative designs featured at the expo.

Other exhibitors definitely worth checking out include Zuo Modern Contemporary  Inc., Cambria, Crossville Inc., Bentley Prince Street, Chilewich and Wood Mode Custom Cabinetry.

Did our Chicagoland readers make it to NeoCon? What were your favorite highlights of the show? Feel free to share your thoughts.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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