Orren Pickell Building Group Wins Crystal Key Award for a Custom Home

December 10, 2012

Chicago Real Estate Forum and Marketing RELEVANCE congratulate for winning a in the .

Nestled on more than two acres of wooded land in the serene setting of Bannockburn’s Tarns of the Moor, this rustic nouveau residence boasts all the amenities of a luxurious retreat with the warmth and comfort of home. Unique offerings reminiscent of a far-off oasis include a sleeping porch for the family’s at-home camping trips, an expansive yard for outdoor play and an adventure zone just for the little ones.

For the grown-ups, At Home Getaway features a cigar patio, an outdoor kitchen and a master suite, complete with a Zen bath, late night kitchen and a private balcony. Other amenities include a gym and sleek spa, a finished lower level with billiards and a family pub where the family and their friends can catch the big game.

Rustic and reused materials matched with sleek and stylish elements result in stunning juxtapositions throughout the home. A formal dining area and handsome library complement the laid back great room and welcoming kitchen, perfect for both intimate family dinners and large gatherings. One of the Moreland’s favorite details is the flow from the kitchen to the patio, which seamlessly connects them to the wooded land surrounding the home. They are also able to connect with the “great outdoors” through the sleeping porch on the second floor, where they’ve spent many nights playing with the kids and enjoying music which streams from their built-in sound system.

What excites the Morelands most about their new dream home is that it was built to last a lifetime. Even as their kids grow, the home will perfectly suit their needs and will always be an “At Home Getaway”.

For more information on Orren Pickell Building Group, please visit or call 847-572-5252

The Home Builders Association of Greater Chicago’s KEY and SAMMY Awards celebrate their 40th anniversary in 2012. The awards began in 1972 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The KEY and SAMMY awards are the premier awards of Chicago’s residential building industry. To see more award winners, visit Chicago Real Estate Forum.

Categories: Awards

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.