The Drake Group Wins Gold Key Award for a Custom Home

December 12, 2012

Chicago Real Estate Forum and Marketing RELEVANCE congratulate for winning a Gold in for a .

The Drake Group stated:

Aspen Hills is a community of 29 homes in West Dundee. Sixteen homes were completed by a previous builder in 2006, and the remaining 13 lots were purchased by The Drake Group in 2012.

The design goal at Aspen Hills was to create new homes which would meet the needs of today’s homebuyers while blending in with the existing homes in the community. The existing homes were large custom homes built in 2006, and the market has changed dramatically since then. In order to finish the community, we needed homes which could be delivered at an acceptable price point in the current marketplace.

Yet it is just as important to have the new homes look like they belong in the same community. Our approach was twofold. First, we took pictures of each of the existing homes in the community. Next we studied floor plans of competitive projects which were selling in the trade area and used this data to design homes which would combine the program requirements with the aesthetic requirements of Aspen Hills.

The existing homeowners and Village of West Dundee were understandably concerned about what the new homes would look like. We worked with representatives from both groups to reach an agreement to build smaller homes which would fit in with the community. The existing homeowners preferred our well-designed, attractive smaller homes over the potential for larger homes which lacked design detail, attractive elevations and character.

The homes have been designed to meet the needs of families. The typical buyer is a move-up buyer who either has a family or plans on starting one. The secondary buyer is an empty-nester who is downsizing and wants space for visiting children and grandchildren.

The design process yielded the Hawthorn and Aspen. Starting at 2,416 square feet, the four bedroom, two-and-a-half bath the Hawthorn can grow to 3,100 square feet with options.

The Aspen model starts at 2,941 square feet with four bedrooms, a den and a second floor living room. This plan can change to five or six bedrooms and both plans can accommodate a three or four car garage. The four elevation styles of each plan complement the existing surrounding homes. The new homes at Aspen Hills offer a unique opportunity for homebuyers to realize tremendous value at an outstanding community.

For more information on The Drake Group, please visit or call 773-935-9500.

The Home Builders Association of Greater Chicago’s KEY and SAMMY Awards celebrate their 40th anniversary in 2012. The awards began in 1972 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The KEY and SAMMY awards are the premier awards of Chicago’s residential building industry. To see more award winners, visit Chicago Real Estate Forum.

Categories: Awards

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.