How Mobile Marketing Benefits Buyers and Sellers in 2013

March 02, 2013

smartphoneDid you know that more people now own smartphones than toothbrushes? At least that is what the latest marketing reports from Google claim.

Here’s a rundown of how smartphone technology and mobile marketing is making home buying easier and allowing builders and buyers to become even more connected.

  • Apps such as Docusign save time and cut back on paperwork for both buyers and real estate agents. The advent of ‘e-signatures’ now means buyers and sellers can sign, send and save documents from any location.
  • Houzz, Pinterest and Zillow Digs are allowing buyers to virtually customize their dream home. Many builders have accounts on these websites, and homeowners frequently share their Pinterest or Houzz image boards with custom builders, so that their new home fantasies can be turned into a reality.
  • Live chat is growing in popularity. In today’s fast-paced society, sometimes an e-mail reply isn’t quick enough. Live chats on builder sites allow buyers and sellers to interact instantaneously.
  • Built-in web tools, such as GPS, are bringing more sellers into the office. When buying a home, nothing beats face-to-face interaction between buyers and sellers, which is why some builder websites are replacing their online information form with GPS directions to their sales office.

For more information on the latest internet home buying technology trends, click here.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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