Master the Art of Online House Hunting

March 07, 2013

Avoiding identity theft while online house huntingWith the dozens of categories and qualifiers on the many real estate search sites out there to help you  find the home of your dreams, it should be easy to put into  a search engine just what you are looking for and find the perfect home, right? Wrong; and the experts of the Equifax Finance Blog explain why in the new blog post, “

Secrets of Online House Hunting.”

It turns out that in addition to just knowing what you are looking for, where you look is a huge part of the equation. The mantra of location, location, location with real estate isn’t just limited to physical property, but where you look online, too. This is because most homes you find online have been published one place, and then syndicated or shared with many others.  But the shared information may not be correct. Like a game of telephone, by the time the information reaches you, it may be vastly different from the information that was originally shared.

It is because of this distortion from repetition that you should be sure to include local brokerages in your online search and the places you explore. Similarly, if you follow properties that you find online back to their original listing brokerage, you may find out more accurate information about the property, from good news like a price reduction or other bonus to bad news like it being under contract or having sold months ago.

To learn more personal finance tips, from house hunting to

identity theft solutions, check the Equifax Finance Blog.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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