Use the Right Key Words to Unlock the Path to Your New Chicago Home

March 08, 2013

What keyword are best for online house huntingHow many beautiful homes have you seen on listings? No doubt quite a few, as “beautiful” is the highest-ranking keyword nationally to describe real estate for sale, according to a survey of 300,000 property listings by Point2Homes. Another popular word was “spacious,” which is just as subjective. When it comes to searching for your next new home in Chicago, don’t let words like these fool you – after all, what one person considers beautiful may be another person’s idea of a “fixer upper” or “investor opportunity.”

Home searchers can get richer-quality results and details by using some of the other popular keywords that speak directly to the home’s features. Including terms like “hardwood floors,” “stainless steel appliances” or “master on main” speak directly to qualities included in the home. Some other terms  are on the borderline, such as “closet space” or “lake views.” While a home will have “closet space,” this term alone won’t tell you how much. Similarly, a property might have views of a lake, mountain or other desirable vista only at a certain point each year, such as in late fall and winter.

Getting yours terms right in your search for Chicago real estate will help you in your real estate search and help you find the place that is right for you. Think twice when you are considering what words you are searching for and keep exploring to find the right property for you.

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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