Millennials to Help Lead the Housing Recovery

April 25, 2013

Millenial home buyers

As the youngest generation of homebuyers has dealt with the economic problems by staying in school longer, living with their parents or being content to rent longer, a large portion of what would normally be first time homebuyers has been missing from the market. However, according to a new study from the Pulte Group that was featured in Chicago Agent Magazine, things are about to change.

Purchasing real estate in Chicago is of rising importance for millennials, who are expected to help lead the economy out of the slump by investing in land. As much as 65 percent of millennials surveyed indicated that their intention to buy, and 52 percent say this desire stems from a need to own or build equity. Millennials also don’t plan on living alone; 76 percent anticipate living with a partner and 22 percent plan on roommates, friends or extended family in their new homes.

If you are a builder and want to know how you can help cater to the needs of millennials, Marketing RELEVANCE’s celebrated Generation Translation presentation can help you make the most out of your message to Boomers, Gen Xers, Millennials and more. For instance, would you have guessed that the top desires for a millennial are storage, entertaining space, outdoor living and the ability to have a home office or workspace? If not, it’s time you called 847-259-7312 or visited www.MarketingRelevance.com!

About The Author

Read All Stories By Mitch Levinson

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is known for creating effective programs that can be tracked through analytics to prove effectiveness and ROI. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Chicago and Atlanta. He currently leads the Chicago team. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. When he isn’t behind a computer, he enjoys participating in sports and coaching his kids’ teams. Mitch resides in Arlington Heights, Ill., a northwest suburb of Chicago, with his family, which includes two rambunctious labs. Visit my Google+ profile.

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