R.I.P., Most Famous Carpetman Ever

April 28, 2011

“Five-eight-eight, two-three-hundred.


I knew Empire Carpet’s phone number before I knew my own. It was a jingle I grew up with, so with a heavy heart I am here to report that the Empire Carpet Man has died.

Elmer Lynn Hauldren, the Empire Carpet Man

Elmer Lynn Hauldren, the Empire Carpet Man

Elmer Lynn Hauldren, an advertising copywriter who became the Empire Carpet Man in the 1970s, passed away on Tuesday at his Evanston home. He was 89.

Hauldren wrote the catchy jingle that recited the company’s phone number. That little ditty garnished national recognition and has gone down in history as one of the most popular jingles ever.

Mr. Hauldren was a decorated World War II veteran who liked to sing. He performed in barbershop quartets and recorded several albums with one of them, Chordiac Arrest. He also spent time in a vocal ensemble called Chicago Natural Gas and appeared in local theater.

He continued to lend his voice to Empire and was the company spokesman when he died.

Mr. Hauldren had six children, 18 grandchildren and 10 great-grandchildren.

“Lynn was truly passionate about the Empire brand,” said Steve Silvers, chief executive officer for Empire. “He has made an indelible mark on advertising history with his creativity and warmth.

“Lynn will always have a special place in the hearts of many.”

Including mine.

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Thank you for writing on your blog about The Empire Man. We’re saddened by the loss of Elmer Lynn Hauldren and are happy he held such a special place in your heart as well.

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