Mitch Levinson Named NAHB Institute of Residential Marketing Chair

February 19, 2014

Mitch Levinson named NAHB IRM ChairThe National Association of Home Builders’ (NAHB) Institute of Residential Marketing’s (IRM) Board of Trustees inducted a new Chair during the International Builders’ Show in Las Vegas in February. After serving as the IRM Vice Chair in 2013, Mitch Levinson, MIRM and managing partner of mRELEVANCE, LLC was named this year’s Chair.

As the 2014 Chair, Levinson has multiple goals that he hopes to accomplish during his tenure. His main goal is to enhance the integration of IRM education programming across NAHB’s National Sales and Marketing Council (NSMC) and into NAHB as a whole.

“One of my goals is to continue to integrate our powerful content and education programs into the National Sales and Marketing Council, as well as the National Association of Home Builders,” says Levinson. “This content will give members the information they need to become successful marketers of their projects and homes.”

The induction of Levinson as the new chair occurred as many important changes have been made to the Institute’s certification guidelines and strategic planning. He is excited about the updates to the IRM courses and NSMC’s long-range strategic plan initiatives, and he believes that the forward-thinking changes that have been made by current members will have a positive impact on the organization and its many members.

Levinson is a marketing expert with technical expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. He is also the author of “Internet Marketing: The Key to New Home Sales” published by BuilderBooks. In addition, Levinson is a managing partner of mRELEVANCE, LLC, a marketing, communication and interactive agency with offices in Chicago and Atlanta.

A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Levinson combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology.

Levinson is an active broker in Illinois and Georgia, and he is a member of the Home Builders Association of Greater Chicago (HBAGC) and the Southwest Suburban Home Builders Association (SSHBA). Levinson was the 2012 and 2013 chairman of the SSHBA Sales and Marketing Council and he is currently an Executive Board member of HBAGC. An appointed director of the National Sales and Marketing Council, Levinson also holds the MIRM, CAPS, CGP and CSP designations from the National Association of Home Builders and REALTOR© and ePRO© from the National Association of Realtors.

For more information about the National Association of Home Builders Institute of Residential Marketing, click here.

For more information on Mitch Levinson and Marketing RELEVANCE, visit www.MarketingRELEVANCE.com.

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NAHB is a trade association that helps promote the policies that make housing a national priority. Since 1942, NAHB has been serving its members, the housing industry, and the public at large.

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